Blubrry Podcasting Community Forum

Podcast FAQ => The Business Of Podcasting => Topic started by: rawvoicemarketing on April 13, 2007, 05:57:02 pm

Title: The Reality Of Podcast Advertising
Post by: rawvoicemarketing on April 13, 2007, 05:57:02 pm
I'm not sure if there's a hotter topic to touch on in podcasting then advertising. We've gotten a number of emails from podcasters over the past few months with tones ranging from innocent newbie questions to strong demands for higher CPM rates.

I wanted to start this thread to make some common sense statements on podcast advertising and provide a place for discussion on the topic.

Our goals here are to help build a community of passionate podcasters while providing real opportunities to earn some money from your podcasts. We don't promise the world but we do hold ourselves to a high standard. You can help us to land bigger deals by creating great value for the current sponsors who've been intrepid enough to make an early investment in this new medium. What do you think? 
Title: Re: The Reality Of Podcast Advertising
Post by: Yuzzy on April 14, 2007, 05:32:32 pm
Title: Re: The Reality Of Podcast Advertising
Post by: cianmm on April 15, 2007, 09:44:30 am
I think that it is true that it takes time to build a podcast. I have been working on mine for just over a year, ( DING!) and only now, when I started to get noticed by the big boys, (thanks Scott Sigler, Jc Hutchins, and of course, Tee Morris) i am now pulling around 1000 downloads a month. I am getting an average of 5 new subscribers per day.
I have not yet got the chance to dive into any advertising deals, as I did not qualify for the April deals, and I have some SERIOUS issues with Godaddy hosting services. Also, being 15 and living in Ireland makes things a little more... interesting when signing long sheets of paper involving tax. (Could somebody from the financial section of Blubrry please let me know how that works please?)
Title: Re: The Reality Of Podcast Advertising
Post by: rawvoicemarketing on April 15, 2007, 10:50:14 am
Thanks for being a part of the community Cian. Jeevan Padiyar ( is our Chief Financial Officer. He usually answers the queries on taxes and the like. Unfortunately he may not have much insight into the tax system in Ireland.
Title: Re: The Reality Of Podcast Advertising
Post by: lunaticradio on May 10, 2007, 03:56:16 pm
We just ended a deal with a large player in advertising. They deal with primarily terrestrial radio stations but HAD a division for podcasting. After a conversation with them, it appears they are closing up shop on the podcasting community... losing money.

It was great having that opportunity, but we feel getting show out there and heard is the bigger goal right now. The problem is the best way of getting heard is through popular top ten sites or front pages. IMO the overwhelming majority of listeners dont have the time or interest in sifting through hours of ocntent and thousands of shows. They love the ideas and thoughts with podcasting but the trial and error of earching is like a job. So the listener trusts the sites and top ten lists that they are providing the cream of the crop up front and center so many good quality shows lose out. We've seen it for years, and actually, our biggest listenership comes from iTunes and that only because we are on the featured list.

popularity leads to money, money leads growth, growth leads to populairty and so on.

We have been doing this since 2001 so we have seen shows, sites, ideas and of course money come and go so we are not asking for the world either, just an opportunity.

Title: Re: The Reality Of Podcast Advertising
Post by: sureideas on April 15, 2009, 09:23:00 pm
A podcast is an audio file that is created under mp3 format that is then uploaded on a supported RSS .Podcast advertising is different than traditional media. Listeners turn to podcast because they can freely choose their content and consume it at their own time and place. They also try to avoid straight to the face ads, which turn them off.why podcasting became a massive hit ?
Title: Re: The Reality Of Podcast Advertising
Post by: goodwill221 on April 24, 2009, 09:43:34 pm
Many people don’t want to put in the effort required to do what is necessary to establish their shows as brands and communities with engaged audiences. Most podcasters are just doing a show. That’s fine. I fit into that category myself. But if you want to earn significant money from podcasting then you need to think bigger, put in more effort and invest more money. And even then it might not work out. There are no guarantees in business.
Title: Re: The Reality Of Podcast Advertising
Post by: bradcapo1 on July 23, 2009, 10:13:46 pm
Thanks for sharing this useful information. It's great.

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