We just ended a deal with a large player in advertising. They deal with primarily terrestrial radio stations but HAD a division for podcasting. After a conversation with them, it appears they are closing up shop on the podcasting community... losing money.
It was great having that opportunity, but we feel getting show out there and heard is the bigger goal right now. The problem is the best way of getting heard is through popular top ten sites or front pages. IMO the overwhelming majority of listeners dont have the time or interest in sifting through hours of ocntent and thousands of shows. They love the ideas and thoughts with podcasting but the trial and error of earching is like a job. So the listener trusts the sites and top ten lists that they are providing the cream of the crop up front and center so many good quality shows lose out. We've seen it for years, and actually, our biggest listenership comes from iTunes and that only because we are on the featured list.
popularity leads to money, money leads growth, growth leads to populairty and so on.
We have been doing this since 2001 so we have seen shows, sites, ideas and of course money come and go so we are not asking for the world either, just an opportunity.
Thanks
Adam
lunaticradio.com