Author Topic: How we do it...  (Read 2649 times)

Prepper Podcast

  • Full Member
  • **
  • Posts: 12
How we do it...
« on: March 02, 2013, 10:15:40 pm »
We are a network of podcasters who specialize in one major field, with each of us working on a subspeciality.

We have advertisers who pay for server costs and production costs.

We have advertising information (www.prepperpodcast.com/advertising-information for people to read and make a decision.

How do you do it?

angelo

  • CIO, RawVoice
  • Administrator
  • Hero Member
  • *****
  • Posts: 4483
Re: How we do it...
« Reply #1 on: March 03, 2013, 05:50:35 pm »
I would recommend participating in advertising opportunities through blubrry.com, here's a checklist:

  • Join blubrry, add your podcast to the directory.
  • Sign up for free basic or paid professional Blubrry Statistics
  • Fill out the advertising survey
  • Get your audience to fill out the Blubrry audience survey
  • Find your own sponsors, consider sharing them with Blubrry and receive a 10% finders fee (we have way more inventory which means that your 10% finders fee would most likely be bigger than keeping the advertiser on your own)
  • Get Featured on Blubrry.com (So you appear in all Blubrry apps, devices and networks such as the Roku, Boxee, Samsung Smart TVs, GoogleTV, etc...)
  • Stay consistent, keep a solid release schedule and push social networking to the limit to build our audience

When Todd Cochrane (CEO of RawVoice) started seeking advertisers in early 2005 for his podcast, he found that using his show alone was not enough to attract major ad buyers. By creating Blubrry.com and the resources provided by Blubrry we were then in a position to work with large advertisers by combining inventory. My biggest most important advise is to make sure you join a large network such as ours because provides opportunities that otherwise a small network cannot provide.