Blubrry Podcasting Community Forum

News And Discussion => General Discussion => Topic started by: Todd on February 22, 2007, 10:35:22 am

Title: Hesitancy In Podcast Ad Space
Post by: Todd on February 22, 2007, 10:35:22 am

Rob has written a great article "Hesitancy In Podcast Ad Space" it's a good read for both podcasters and potential advertisers. http://blog.rawvoice.com/2007/02/21/hesitancy-in-podcast-ad-space/ (http://blog.rawvoice.com/2007/02/21/hesitancy-in-podcast-ad-space/)

Title: Re: Hesitancy In Podcast Ad Space
Post by: Yuzzy on February 22, 2007, 12:45:43 pm

Good points in there. Maybe we're all going too fast in this. We are not radios (or TVs)... yet....

Title: Re: Hesitancy In Podcast Ad Space
Post by: rawvoicemarketing on February 22, 2007, 01:55:59 pm

Taking it slow is a good thing. Of course we'd be pleased if advertisers started flowing into the space at a faster rate. We're going to do what we can by reaching out, educating and highlighting the shows that are building nice brands with healthy audiences.

This is a great time for podcasters to be working on their brands and building audiences. With the satellite radio market preparing to shrink there will be advertisers looking for competitive options in non-traditional advertising. We think that podcasts offer the best value for the money.