Author Topic: Offering text transcripts of audio podcasts  (Read 925 times)

kgagne

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Offering text transcripts of audio podcasts
« on: June 10, 2012, 07:17:05 pm »
I have anecdotal evidence that adding a transcript to a podcast significantly boosts traffic to each episode.  No wonder — Google can index text more easily than audio, making the SEO value of a transcript valuable.

But manually transcribing audio to text takes time, and hiring a transcriber or transcription company takes money.  Much of my podcasting is for non-profits, who do not have an abundance of either resource.

Do other podcasters offer transcripts of their shows?  If so, what method have you found most effective and economical with which to create this resource?

-Ken

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #1 on: June 11, 2012, 08:42:20 am »
First, if you do go through the work to transcript your podcast, you may as well add it to the media itself as closed captioning since iTunes supports that option. You will need to turn that on in PowerPress > Basic Settings tab so you can set the option for each episode. mp3/m4a audio and mp4/m4v video support CC (Closed Captioning)

We've been preaching for years the importance of good show notes. Though We don't mean word for word transcript of what is said in the media though.

I'm not convinced that a transcript of every spoken word in a podcast is 100% valuable for SEO, but maybe 30-60% is. I think it's more important to write in your blog post (show notes) the key items discussed utilizing keywords and common misspellings.  Just doing that will reap more in SEO than just word-for-word transcript of audio/video. If you ever actually read some transcripts, some of the info is junk talk that doesn't help at all with SEO, like the intro, outro, banter, or even the natural "ahhs and umms". Just my 2 cents.

kgagne

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Re: Offering text transcripts of audio podcasts
« Reply #2 on: June 11, 2012, 08:55:57 am »
Hi, Angelo!  Thanks for the reply.  I hadn't noticed the closed captioning feature of Blubrry before — that's fantastic!

My podcasts do have pretty extensive show notes and SEO-valuable summaries.  But there's another factor I didn't mention in my original post: accessibility.  I was at WordCamp NYC yesterday, and a topic during one session was the frustration some online users have when trying to access content that is audio-only or video-only, which some individuals require accommodations to consume.  I would like to expand the audience of my audio-only podcasts so that these segments can enjoy them, too.

-Ken
« Last Edit: June 11, 2012, 08:58:33 am by kgagne »

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #3 on: June 11, 2012, 09:07:11 am »
Ahh yes, for accessibility you definitely want to go with CC, that way someone who is hearing impaired can download your podcast and read it as the player plays from their iPod.

kgagne

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Re: Offering text transcripts of audio podcasts
« Reply #4 on: July 18, 2012, 04:42:17 pm »
I found this index of transcription services:

http://www.uiaccess.com/transcripts/transcript_services.html

Based on this recommendation:

http://audio-accessibility.com/solutions/best-practices/make-transcripts/#outsourcing

I think I will go with this service:

http://castingwords.com/

It costs $1/minute, which seems comparable or competitive with other services I've investigated.

-Ken

timreid

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Re: Offering text transcripts of audio podcasts
« Reply #5 on: September 11, 2012, 05:34:19 am »
FYI, there's plenty of great transcribers (and much cheaper than $1 / minute) on Fiverr and eLance. I've had great succes with these two.

timreid

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Re: Offering text transcripts of audio podcasts
« Reply #6 on: September 11, 2012, 05:39:37 am »
First, if you do go through the work to transcript your podcast, you may as well add it to the media itself as closed captioning since iTunes supports that option. You will need to turn that on in PowerPress > Basic Settings tab so you can set the option for each episode. mp3/m4a audio and mp4/m4v video support CC (Closed Captioning)

We've been preaching for years the importance of good show notes. Though We don't mean word for word transcript of what is said in the media though.

I'm not convinced that a transcript of every spoken word in a podcast is 100% valuable for SEO, but maybe 30-60% is. I think it's more important to write in your blog post (show notes) the key items discussed utilizing keywords and common misspellings.  Just doing that will reap more in SEO than just word-for-word transcript of audio/video. If you ever actually read some transcripts, some of the info is junk talk that doesn't help at all with SEO, like the intro, outro, banter, or even the natural "ahhs and umms". Just my 2 cents.

Hi Angelo ... Could you please explain what closed captioning enables, why an audio podcaster would do it and will it significantly increase hosting fees by including a lrge transcript of every episodes within the show notes. Cheers ... Tim.

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #7 on: September 11, 2012, 08:00:42 am »
Closed Captioning (CC) is more for video than it is for audio, but it's available for both.

An audio or video podcaster would want to include CC either because they have to by law (some government and all educational institutions must have CC), or because they are serving an audience who would utilize CC (such as hearing impaired).

Adding text to your media does not add much to the overall file size, so it's impact on the file size associated with hosting such a file should be minimal.

Just to put things into perspective, every letter/space is a byte, the average word length is 5-7 (We'll use 5 for easy math) and on average you can speak about 50 words a minute. So in a 1 hour recording, you could have 5*50*60=15,000 bytes, (we don't need to worry about spaces, thanks to compression). Converting that to something readable, that's about 15K, or .015 Megabytes. We'll use .015 MB as a reference, but keep in mind that the text will be compressed when it's saved into the media file, which will decrease the storage space by another 50-75%. Considering a recording saved at 96Kbps joint stereo 44.1 Mhz will be at least 30 MB in size, a 30.015 MB media file does not make much of a difference. Usually folks save their audio at a higher quality than that as well, and their ID3 poster artwork is usually 200-300k alone. So I wouldn't sweat at all the overhead of adding CC to a media file.

I would add that CC is not the same as a text transcript of a recording, particularly with video. The CC is designed to be placed along with the recording to be displayed at certain time slots as the media is playing. Even actions are described in the video, details that a transcript may not include. CC should be written into the content by the creator (not a transcript service) to ensure that the text and actions are in the correct location and interpretation for the media content.

timreid

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Re: Offering text transcripts of audio podcasts
« Reply #8 on: September 12, 2012, 08:05:16 pm »
Really appreciate your considered response, Angelo. Thank-you.

Tell me then, is there value in transcribing every podcast episode?

I know my listeners would like it ... so that's a tick!

But it can get expensive and time consuming - just one more thing to do.

I'm guessing there is good SEO value in it, as well. Yes?

And, if I did transcribe each episode, would I then paste it in to the show notes for Google to index? (That would make for long show notes).

Or do I provide it as a PDF download? But then it wouldn't be indexable by Google.

Cheers ... Tim.

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #9 on: September 12, 2012, 08:08:59 pm »
I don't think there is any SEO value to word for word transcript, I've explained before in this thread why.

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #10 on: September 12, 2012, 08:10:38 pm »
PDF would have the most value, you could create a new podcast channel with powerpress to distribute it as a downloadable book on iTunes.

timreid

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Re: Offering text transcripts of audio podcasts
« Reply #11 on: September 12, 2012, 08:12:12 pm »
Oooh, I like the sound of that Angelo. Not being technical by nature, is there a tutorial on this that I can view / read?

angelo

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Re: Offering text transcripts of audio podcasts
« Reply #12 on: September 12, 2012, 08:14:32 pm »
Creating pdf's, use your favorite writer, e.g. Google Docs turning on podcast channels, checkout the powerpresspodcast, we've covered the subject.

timreid

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Re: Offering text transcripts of audio podcasts
« Reply #13 on: September 12, 2012, 08:27:41 pm »
Thanks Angelo. I've just gone and downloaded your podcast.