The Basics of Media Statistics

[rawvoicemarketing]

Purpose
This is intended to be a very basic guide for accessing and using our Blubrry media statistics system.

Overview
The RawVoice Statistics system is designed to provide very basic but also very reliable and easy to read information with respect to downloads for media hosted on the web. The system has been integrated with the Blubrry community in order to provide community podcast producers with appropriate tools to allow them to measure and monetize their podcast programs.

Technology
The RawVoice Statistics system uses an http redirect added to the original media file address to assist with the gathering of statistical data. This allows the media producer to utilize the system regardless of their native publishing system or media host. If you have access to the download links and enclosures in your RSS feeds then you can use this system.

Features
    * Simple summary of downloads with latest 10 episode totals
    * Overall download statistics
    * Month download statistics
    * Overall episode download statistics
    * Month episode download statistics
    * Top 5 Platform totals for all summary and month views ( e.g . Mac, Windows, Linux)
    * Top 10 Client totals for all summary and month views (e.g. iTunes, Firefox, Juice)
    * Top 10 Country totals for all summary and month views
    * Top 10 Referer totals for all summary and month views
    * Printable reports
    * PDF reports

Access
During the beta period access to the system is by invitation only. Invitations are only available to existing members of the Blubrry Podcast Community. Over the next several weeks we will begin opening up the system to more users as conditions allow. If you are a member of the Blubrry community who would like to use the service please email Rob Safuto at marketing@rawvoice.com. Make sure to mention the name of your show.

Basic Usage
Your Blubrry account and show must be approved in order to use stats. If both are approved then you will see a Blubrry Stats link under the settings for your podcast. Clicking on that link will take you to the stats start page. Click on the name of your show and review the 'getting started' section of the stats system. Getting started can always be accessed from the 'display' list box.

The Getting Started section explains how to implement the http redirect for your media files.

The Summary section shows a summary of download information for all of your episodes act
live on the system. This section also shows episode information for the 10 most recent episodes on the system.

The Overall section delivers more detailed data for all episodes on the system, including data on Top Platforms, Top  Clients and Top Referrers. This section also allows you access to episode level options. Clicking on a link to an individual file will provide detailed statistics for that file.

The two current episode level options allow you to remove the file from the system or edit episode information. The episode label and episode date are the only two editing options at this time.

Sharing Data
RawVoice Statistics system users may share their date by printing [] or exporting [] any page view to pdf. Additionally, since our stats layout is table friendly you have the option of copying page data and pasting in Word or Excel.

Known Issues
    * There may be a time lag for viewing stats of up to three hours from initial implementation of redirects.
    * Refresh of statistics view is not automatic so you need to click the refresh  [] icon when you login.
    * In the monthly display list box you may see previous months listed back to November 2006.
    * In some cases one of the country identifiers is listed as a blank record.
    * Some clients and platforms are not yet identifiable.

Disclaimer: This is very much a beta service and may be subject to intermittent outages. Downtime should never exceed ten minutes. During these brief periods we are still collecting data. If you're seeing something that you don't think is right please post to the Media Statistics Board and we will get right on it.